Brand Engagement

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Good Writers Hire Ghostwriters, Too

Posted by Dawn Walnoha

Good Writers Hire Ghostwriters, Too

 

Good Writers Hire Ghostwriters, Too

Here’s something that surprises our clients: You don’t have to be a bad writer to hire a ghostwriter.

“Sure,” they say after a moment. “Even good writers run out of time to write.”

Indeed. But being overcommitted isn’t the reason good writers hire ghostwriters, either. At least, it isn’t the only reason.

“Well,” they say, “maybe some good writers don’t like to write.”

That’s also true — and also not why good writers hire us.

Here are 8 reasons good writers hire Brandsplat to ghostwrite for them:

1. We give you a fresh look at your products and services.

Face it — you’re too wrapped up in your business to look at it objectively. That’s where we come into play. We can tell you what translates, what doesn’t and how to make your message ring true.

2. We improve your sales.

Sales require leads, and leads require traffic. Traffic requires content — lots and lots of content. Even good writers who like to write AND have the time to do so get sick of it or run out of ideas eventually. Our team of experienced content strategists takes that fresh look at your company and gets down to work.

3. We save your company money.

Good writers know that their time is worth much more to their company than the going hourly ghostwriter’s rate. And outsourcing is smart, because it avoids all the overhead associated with benefits and talent scouting. We’ve already assembled the Dream Team — pass us the ball.

4. We provide a professional image for your company.

Some good writers can string together stirring content but can’t edit worth a darn. Others are great at research and ferreting out typos but not at the big picture type of writing needed to really make a point. With Brandsplat, you get all of the above.

5. We keep up with trends so you don’t have to.

We know what the most recent Google algorithm changes mean for SEO, and we know when to use Vine vs. Instagram Video. Unless you really dig reading about all that, farm it out.

6. We measure and demonstrate our effectiveness.

True, not every aspect of effective blogging and social media can be measured with data. But there should be a positive trend line. When you hire Brandsplat writers to boost your marketing efforts, we show you the effect we’ve had so you can feel good about your decision.

7. We keep you out of trouble.

You know the intern who turned out great blogs all summer? Did you double check the source of the content? Yeah, might want to do that next time. Even without your company having to face legal action over “repurposed” content, your Google page rank will take a hit if Google senses you’re not writing your own stuff. Keep your company out of hot water with Brandsplat.

8. We partner with you to overcome challenges.

When we work with you, we become personally invested in your success. We think about content strategy for your business even when we’re not clocked in. We can’t help it. So when you hire Brandsplat, you don’t get a few blogs written. You get a team of engaged, enthusiastic writers who geek out over spreading the word about your company. While we’re not karma experts, we’ve got to believe that’s a good thing.

Contact us today and get more than you bargained for.

 

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You Are What You Read

Posted by Benjamin Porter

You are what you read. So we’re glad you’re reading our blog, packed with content tips and social media management tricks. After all, we’re experts. But what else should you be reading to ensure you get a balanced diet of noggin nutrients to maximize your digital engagement strategies?

Social media watcher Mark Hayes recommends Social Media Examiner, an information-dense, main dish type of resource. It’s the meatloaf of social media information consumption, if you will.

“This user-friendly site offers valuable tips for leveraging your opportunities on Facebook, Google+, Twitter et al,” he writes. “Whether you’re using Facebook for contests, Twitter for quickie ads or message forums to provide links to sites, you’ll find ways to enhance your marketing strategies. Social Media Examiner offers everything from advice on how to deal with website emergencies (such as security issues) to how to set realistic goals for your marketing campaign.”

Favorite side dishes around the office here at Brandsplat include Social Media Today for timely insight and analysis (like a spinach salad to add muscle to your social media plans), 12 Most for list-building inspiration (sweet potato fries, anyone?) and the smart, once-weekly Brain Pickings for discovering interesting new things (our version of spicy Indian-inspired green beans).

We also like Mashable for dessert. You don’t want too much of this sugary, image-dominated sweetness, but it’s a nice way to wrap up your reading. If you’re more of a cheese plate aficionado, try Forbes’ Social Media section. Less fluff, more substance.

Still, like any good diet, variety and moderation are the keys to good health. You wouldn’t want to consume information from just one of these sources and consider yourself well-informed. And don’t forget to exercise: Take some of the ideas you read out for a walk with you. Clear your mind and use them as a springboard for fun ideas you’d like to implement in your own diet (ahem, website). Then give us a call and put us to the test as to how we can help you realize those dreams.

But what say you, readers? Which blogs, news sites or other web-based sources do you rely on to ensure you’ve got a healthy amount of social media know-how? Sound off in the comments section below!

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Storytellers Make the Best Bloggers

Posted by Dawn Walnoha

Everyone loves a good story. When they are well-crafted, stories capture our imaginations and motivate us like nothing else. So why aren’t we doing more storytelling in our blogs?

Each of us accumulates funny, moving and strange stories over the course of our lives — and so do our businesses. It may not seem like a natural fit at first glance, but dig deeper and you’ll find that everything from cautionary tales, like the client who didn’t heed our advice and ended up in a heap of trouble (names and identifying information redacted, of course), to an epiphany-filled saga of the decisions that led your business into its current gangbusters-growth period can help our audience get to know us in ways that keyword-dense, Google News Alert-triggered, predictable copy cannot.

But not if they’re one-sided, muddled or overly dense. And not if they don’t play by the rules of storytelling, which are hard-wired into our very brains: Setup, conflict, resolution. Toss unnecessary information into a story and suddenly the reader knows he or she’s not in the hands of a master. And because we invest emotionally in stories, we’re wary of those from untrusted sources.

Another thing to remember is that effective story-based blogs are written with the reader’s inner dialogue in mind. What is the reader thinking? Expecting? Wondering? What emotional payoff does the writer want him or her to experience through this story? As such, what breadcrumbs must the blogger leave along the way to encourage the reader to continue reading? Finally, what kind of timing does the writer need to observe in order to drive home the point?

And how does that help you if you’re already running out of time to blog or don’t love the writing process? Simple: A great ghostwriter can conduct a brief interview with you or another thought leader at your company and spin those experiences into storytelling gold. And, yes, we just happen to know a few.

But what about you, dear readers? Have you used your storytelling skills recently to make your point in Technicolor? Sound off in the comments section below!

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