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5 Things for August 2: Slurpees, Hot Pockets and Cronuts

Posted by Brandsplat

Can we get an “Amen” up in here? Divine Twitter marketing, holy Hot Pockets, salvation for travel bloggers and much more make this a list of five things you might have missed that’ll have you saying “hallelujah!”

1.) Oh Thank Heaven: When it comes to engaging with their Twitter followers, no brand does it quite like 7 Eleven. The convenience store rocks with clever, timely responses that evoke the brand’s sense of humor and fun. For example, this week a follower tweeted “There is no God” after discovering the Slurpee at her local 7 Eleven was broken. To which, @7ElevenCares replied, “We’re sorry this has caused you to question your faith. Can we get the location to eliminate your doubt?” 

2.) Snuffed Out: This viral spot for Discovery Channel’s annual Shark Week featuring Snuffy the Seal is so funny, delightfully wrong and surprising, we won’t spoil it for you. Just go watch it — immediately. 

3.) Blog Travel Advisory: This excellent post in The New York Times about the changing face of travel blogging is a worthwhile read for blog marketers, too. Written by Dan Saltzstein, the editor of the Times’ Travel section, the piece is chock full of sage advice as well as being illuminating on how blogging has evolved for travel writers. Example: “Despite all the growth and expanded opportunities, for successful bloggers it comes back to guiding and connecting with readers.” Haven’t we been telling you this?

4.) Cronutty: The hoopla around the pastry hybrid the Cronut is officially out of control. As if paying up to $20 bucks a pop for this donut-meets-croissant mutant wasn’t enough, creative agency BBH has taken it one step further. According to AdWeek, “‘The Cronut Project,’ spearheaded by some BBH New York interns, partnering with NYC Food Bank and Cronut inventor Dominique Ansel, features a daily raffle — with the donor who pledges the most money, plus another random donor, getting a free Cronut. ” All proceeds go to the NYC Food Bank. We’re thinking the BBH interns are behind the “another random donor” hijinks.

5.) Drop It Likes It’s Hot: We wrap up our list this week with Hot Pockets. The stoner treat is back with a new makeover, and apparently we’re really excited about it. Like, over 3.5 million views on YouTube excited. The videos, which feature a variety of chefs plus “sandwich expert” Jeff Mauro, aren’t incredibly entertaining, but nevertheless the public still loves this brand. And with this kind of popularity, Hot Pockets could be the branding comeback of the year. Take that, Twinkies. 

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Five Things You Might Have Missed

Posted by Brandsplat

So you’ve had that kind of week, huh? You know, the one where seemingly everything, including the latest social media marketing and digital branding news, has just slipped by you? Don’t worry about it! Our Five Things You Might Have Missed List will get you all caught up.

1.) Chicken Run: Certainly the social media branding story of the week — perhaps even the summer — was the hubbub over Chick-fil-A. You couldn’t tweet or log onto Facebook without reading the controversial comments from the fast food company’s COO Dan Cathy. Cathy said he and his organization were “guilty as charged” when it came to being “anti-gay.” So everybody online was buzzing about Chick-fil-A and a social media boycott was in full swing. How Chick-fil-A plays its next PR moves as this story developes will certainly be something to watch.

2.) Hold the Lettuce: Another viral story from the world of fast food came from Burger King this week. When pictures of employees sticking their feet in a tub of Burger King lettuce popped up online, BK rightfully flipped out. Posted on free-for-all site 4chan.org, the photo’s tag led the company to find the violators in a northeast Ohio franchise of the chain and they were fired immediately. Handled quickly and using all the proper channels, Burger King put out a fire that could easily have gotten out of control.

3.) Something Stuck in Your Teeth: This print campaign for Colgate, courtesy of Y&R Brazil, shows Photoshop disasters trumped by the power of good-looking people with stuff stuck in their teeth. Nevermind a missing ear or six fingers! That guy didn’t floss! It’s clever and memorable stuff — and heavily blogged about too.

4.) She’s the Mayer: Everybody, it seems, from TV’s talking heads and branded blogs to tech writers and politicians, had something to say about pregnant newly-anointed CEO of Yahoo! Marissa Mayer. Jaws dropped when she announced she would be working through her pregnancy and they continued to drop when rumors of a $500 million salary circulated. Whatever happens with the former Google employee, one thing is for sure: Mayer was a blogger’s dream come true this week, and for that we salute you.

5.) Mariachi Moments: And, finally, what better way to shake the blues away than a little Latin music? Doritos UK continues its viral video awesomeness with more mariachi covers of unlikely songs performed for some o.g. British gringos. This recently-released video for “Love Machine” should cure whatever ails you.

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