Five Things You Might Have Missed

Follow Us

  • RSS Feed
  • Facebook
  • LinkedIn
  • Twitter
  • Google+

Follow Us

  • RSS Feed
  • Facebook
  • LinkedIn
  • Twitter
  • Google+

5 Things for October 4: Kleenex's Signs, Twitter's IPO & Fandango's Screams

Posted by Benjamin Porter

If you only read five awe-inspiring, toe-tapping, marker-moving stories this week, make it our weekly list of five things you might have missed!

1.) Sweet Screams: Fandango wants fans to scream their heads off on social media. According to ClickZ, “From October 1 to 18, Scream-Off fans can submit videos of their best ‘blood-curdling, skin-crawling screams’ on Instagram or Twitter, with the hashtag #FandangoScreamContest and @Fandango.” Fandango will pick a Scream of the Day and feature it on the site before moving it to the next round of competition. The best screamer gets a stay at the legendary Stanley Hotel in Estes Park, Colorado, where The Shining was filmed.

2.) IPOh!: Late Thursday afternoon, Twitter filed its paperwork with U.S. securities regulators in hopes of being a social media IPO that really delivers. Twitter is hoping that the ever-exploding mobile market will give it a leg up on Facebook. Social media marketers can expect Twitter’s decision to go public to mean a larger emphasis on advertising and mobile-friendly campaigns. But Twitter (or TWTR, as it will be known on the stock ticker) has a long way to go until it can bring in the ad bucks like Google or Facebook, so it’ll be interesting to see how it all plays out.

3.) Drawn Together: Beer maker Steinlager wants its consumers to “be the artist, not the canvas” in a new spot which shows a mischievous young man who draws on his friends who have had too much to drink. The smart and funny commercial is accompanied by a “be the artist” app which gives users a chance to make and share their own ink masterpieces. 

4.) Adstagram: We knew it would come to this… Instagram announced this week that it would finally start delivering on the promise of introducing advertisements into U.S. feeds. Only a select group of brands that are already Instagram users will get to show ads first. The ads will slowly start appearing over the next few months. In contrast, complaints about the ads have already appeared on pretty much every other social network. 

5.) Bless You: Wrapping up our list is a little slice of online video creation that perfectly mixes “eww” with “aww.” The fine folks at Kleenex remind us not to get caught without a tissue by using people with signs telling their true sneeze confessions. It’s a simple, short and very memorable spot for a brand on the verge of a hipper, lighter digital makeover.

Follow Us

  • RSS Feed
  • Facebook
  • LinkedIn
  • Twitter
  • Google+

Follow Us

  • RSS Feed
  • Facebook
  • LinkedIn
  • Twitter
  • Google+

5 Things for September 13: Fiona Crucifies 'Big Food' for Chipotle

Posted by Brandsplat

Haunting and genius online video creation? Yup. Oddities from the world of social media marketing? Uh huh. Some legitimate news thrown in just for good measure? You got it. Our weekly list of five things you might have missed has all that and then some.

1. Pure Imagination:  The creative team on Chipotle’s new online short film and game reads like a big-budget movie: Fiona Apple singing an iconic song, Oscar-winning producers and a compelling look at a controversial topic. While cute and charming in animation, make no bones about it: This film takes a tough stance against “Big Food.” Undoubtedly one of the most creative and most-talked-about online videos of the year. 

2. Footlong Couture: Project Subway incorporated the currently happening New York Fashion Week with its “$5 Any Footlong in September” promotion to produce a competition where designers made outfits entirely out of Subway wrappers. The hashtag #ProjectSubway was used by the chain to help engage its 1.6 million followers in this unique fashion smackdown. 

3. Twitter’s New Song: Speaking of Twitter, the social media giant has long tried to launch its own music platform. The results have been underwhelming at best. Yet all hope for #TwitterMusic may not be lost: This week, the company paired with massive music service Spotify to hopefully take music streaming and social search to new heights.

4. Skip the McLine: Mobile ordering to pick up real-life items and in real time is something a few brands have been ballsy enough to attempt. According to Mashable, McDonalds is willing to give it a shot. The company is now testing a mobile payment application in Utah and Texas. “With the app, you can order ahead and pick up your food at drive-thru windows, curbside or in the restaurant,” Mashable reports. 

5. Try to Forget: Finally, we round out this week’s list with a major Twitter bellyflop from AT&T. The communications magnet tried to pay tribute to those lost on 9/11 with a tweeted image of the Twin Towers in searchlights, but consumers weren’t having it. After hundreds of complaints, the company took the image down and apologized a couple of times. The moral of the story? Take the day off from marketing on 9/11, brands… Or deal with the wrath.

Follow Us

  • RSS Feed
  • Facebook
  • LinkedIn
  • Twitter
  • Google+

5 Things for August 9: Blog Marketing, Watery Billboards and Applebees

Posted by Brandsplat

Need a longer lunch break? Want more people to read your blog? Can’t find your keys? Our weekly list of the best content marketing stories you might have missed can help! We have five stories that could very well answer your most puzzling questions when it comes to social media and online marketing. When it comes to things like finding your keys, however, you’re on your own.

1.) On Trend: It feels like there has been a never-ending supply of new Facebook stories this summer, and here’s one more you might have missed. On the heels of its hashtag rollout two months ago, Facebook is trying out another Twitter-born application: trending topics. Facebook told Mashable on Wednesday, “Today we started running a small test that displays topics trending on Facebook. It is currently only available to a small percentage of U.S. users who use Facebook’s mobile web site (m.facebook.com) and is still in very early stages of development,” a rep for Facebook said. Good idea or just another Twitter knockoff? Tell us in the comments section.

2.) Blowup Dolls and Burgers: Applebees is back with more inflatable dolls in hopes of inspiring folks to take a longer lunch break by leaving a stand-in behind at the office. Sounds ridiculous, but two styles of the dolls, “The Overachiever” and the “Cubicle Queen,” have already sold out on Amazon. It’s a clever and successful stunt. Still, it’s hard to say if these blowup buddies actually inspire people to eat at Applebees.

3.) Get Your Blog Noticed: Forbes published a fantastic list of easy solutions to blog marketing earlier this week. The list is worth a read since it gives 14 blog marketing and content ideas that every business can put into practice immediately. 

4.) A ‘Pizza’ the Action: Domino’s is investing in startups while generating some huge buzz with Pizzavestments. The program, covered by tons of blogs this week, hands out $500 Dominos cards to 30 startups who probably spend a lot of late nights munching on pizza while working. #PoweredByPizza is the hashtag the company is using to inspire Twitter users to share their own tales of pizza-assisted genius. 

5.) We’ll Drink to That: We close out this week’s list with a billboard in Lima, Peru worth celebrating. UTEC, a tech and engineering school, looked to solve Lima’s drinking water problem by creating this billboard which captures humidity and converts it into drinking water. Since the billboard went up 3 months ago, this magical billboard has created a whopping 9,450 liters of drinking water.

Follow Us

  • RSS Feed
  • Facebook
  • LinkedIn
  • Twitter
  • Google+

5 Things for July 27: All Twitter Edition!

Posted by Brandsplat

Why, hello Friday. As per the custom ’round these parts, today is the day we publish the list of 5 stories you might have missed. Thing is, there were so many interesting, juicy tidbits about Twitter marketing and management this week, we decided to devote the entire list to our favorite little birdie. Let the tweeting begin! (And to follow us on Twitter, go here.)

1. Whack Hack: Oh, Chipotle. How could you? In what’s one of the most polarizing Twitter campaigns in recent memory, to celebrate its 20th birthday, the burrito mecca’s Twitter account was “hacked” on Sunday. But the hacking in question was actually a ploy by Chipotle to promote the milestone while picking up new followers. The company fessed up to Mashable later in the week, but the scam already had worked: Chipotle gained a whopping 4,000 new followers. Is this genius Twitter marketing or just plain shady? Let us know in the comments.

2. Favorites Are Our Favorite: Favorites are in! This May, Twitter users hit their ‘favorite’ buttons 1.6 billion times. But what is it? Favoriting a tweet lets users know you loved what they were laying down in 140 characters. Think Facebook ‘like’ without the evil corporate agenda behind it. Favoriting has become a safer, less intimate way for regular folks, brands and celebrities alike to communicate with followers. In time, ‘favorites’ could be a real commodity for brands and it is certainly a marketing trend to watch. 

3. Twitter Twalk: We love coming up with Twitter-inspired words almost as much as we love Twitter itself. After all, the site has a language all its own, and an ever-changing one at that. This funny post by TIME Magazine’s Katy Steinmetz looks at the ebb and flow of Twitter-inspired words and the forces that create them. 

4. More Faking It: Et tu, Twitter? B.S. tweets praising products have existed on the site for years, but when the pretend tweets in question come from Twitter itself, there’s a real problem. Twitter issued an apology on Thursday for a series of phony tweets touting one of its products. The big no-no here? Twitter used real bloggers and their images to endorse stuff without their knowledge. Twitter said sorry to its users and the ticked off bloggers and took down the tweets. 

5. Geraldon’t: And finally, let’s all agree to learn from the poor judgment of one Geraldo Rivera on what not to tweet. A drunken, nearly-nude photo by the talk show host was tweeted this week, much to his 18-year-old daughter’s dismay, who told Rivera about the picture and ordered him to take it down. Geraldo said in his defense that it seemed like a good idea at the time. Sexy pictures on Twitter are never a good idea, especially for Geraldo. Let’s all keep Twitter fun and less gross while not embarrassing our kids, shall we?

Follow Us

  • RSS Feed
  • Facebook
  • LinkedIn
  • Twitter
  • Google+

Five Things You Might Have Missed!

Posted by Brandsplat


Feeling overwhelmed and out of the loop? Take a break and catch up with five fantastic stories from the worlds of online marketing and digital branding! Grab a coffee and enjoy our weekly list of five things you might have missed.

1.) Awareness, Orchestrated: In an effort to raise money, CRIS Against Cancer organized a classical music concert in Madrid. According to I Believe in Advertising, “The idea was that the orchestra played the 9th Symphony of Beethoven according to audience response. But, each bar of the score corresponded to a seat in the National Auditorium, therefore any un-sold tickets would mean an unplayed bar, and silence in Beethoven’s 9th Symphony score.” This incredible video shows what happened.

2.) Bestseller Blogs: If you are an indie author planning on using blog marketing to help sell your latest book, this article from Huffington Post is a must-read. In it, the Writer’s Relief staff outlines three essential blogging tips for any budding writer wanting to grab the attention of readers and publishers alike.

3.) Disappearing Ads: If, even as a marketer, the ads on Facebook Mobile drive you nuts, we have some good news. In a story you might have missed, Facebook mobile now lets users hide annoying and plentiful advertisements that pop up on our smartphones. The innovation comes right on the heels of an article from The Atlantic which griped about the irritating ads.

4.) Skinny Machine: “Never underestimate the power of style” is the moral of this little soda story. Diet Coke’s “Slender Vender” is one of those clever marketing ploys that plays perfectly with the brand’s image while producing a memorable visual. The thin, silver vending machine looks as cool and stylish as Diet Coke’s new bottles and cans. Plus, the song in the video is super catchy, too.

5.) A Mother’s Day Marketing Miracle: Finally, we think there’s no better illustration of how to use social media marketing to put your tiny, homespun business on the map than JumpSacBaby. This incredible article from Mashable is as inspiring as it is inspirational for anyone trying to use social media to grow their business and find ways to give your brand a social media makeover.

Follow Us

  • RSS Feed
  • Facebook
  • LinkedIn
  • Twitter
  • Google+

Follow Us

  • RSS Feed
  • Facebook
  • LinkedIn
  • Twitter
  • Google+

Follow Us

  • RSS Feed
  • Facebook
  • LinkedIn
  • Twitter
  • Google+

Five Things You Might Have Missed!

Posted by Brandsplat

Five_things_you_might_have_missed!3.15

Looking for unearthed gems from the worlds of content marketing, online video creation and social media marketing? Then you, my friend, came to the right place!

1.) Happening Hangouts: Ever since we chatted with some folks over at Google+ last spring, we have been thrilled and excited about using Google Hangouts as an innovative and interactive content marketing tool. Hangouts — those personally curated and created live functions from your office or living room — are part live broadcast, part engaging online chat. So we love that CopyBlogger has come with 12 excellent (and easy) ways for marketing types to use this amazing tool.

2.) Grumpy Rules: Of all the celebrities, big-name product launches and social media marketing blitzes, only one brand emerged from SXSWi as the undisputed superstar. That brand, in case you haven’t heard, is Grumpy Cat. This ticked-off frowning feline rules the Internet with YouTube videos, memes and tweets. Now after an appearance at SXSWi, the cat with the sour puss is a genuine celebrity. Rock stars, actors, tech wizards alike all waited in line this week to get their photo taken with Grumpy Cat, who instantly went from online viral success to a brand all her own.

3.) Can You Do Better: Ever watched an ad and thought, “Jeez, even I could make a better commercial than that!” Now’s your chance to do just that! FreeCreditScore.com is asking fans to pick one of four endings to its new online commercial or they can upload their own “better” commercials for a chance at a $2,000 prize. The contest, for all of you wannabe mad men out there, ends on March 28th.

4.) About Face(book): Here’s a social media tidbit you might have missed… Facebook is changing up its design for the “About” page so users can expound on their likes and interests. Facebook hopes “About” becomes “a place for things you care about” — and, in effort to do so, the new pages have a more photoblog-type of layout with more images and interactive content. Anybody else smell Pinterest?

5.) Chanel in Bloom: We love seeing how luxury brands use unusual advertising methods and digital marketing to reach even the common folk who may or may not be able to afford their products. Chanel has done a bang-up job of this recently, and its new Mother’s Day campaign in the UK is no exception. The brand has adorable flower carts all around Great Britain that not only sell bottles of Chanel No. 5 but also bouquets of the flowers that inspire the fragrance.