Online video creation

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The Surprising Sharing of Branded Videos

Posted by Brandsplat

Online video creation for brands has positively exploded over the last several years, and it’s no mystery as to why. Videos are a fantastic way to introduce global audiences to your brand, to present a creative avenue to explain how your products and services work and to show off your company’s unique personality. A recent study, however, suggests that branded videos might be even more powerful than we ever imagined. 

According to ClickZ.com, “A recent study conducted by Decipher Research, which surveyed online video viewers aged 18-34 across four social video campaigns from Guinness, Coca-Cola, Unilever’s Cornetto and Energizer Batteries, sought to determine the impact of peer recommendations. And the social ad effectiveness study found that recommendations dramatically increased ad performance.”

But the big shocker in the article is that fans of branded videos share them like crazy. Unruly Social Video Lab estimates that branded videos are shared more than 500,000 times every 24 hours. 

“Video is the world’s fastest-growing ad format in terms of ad spend, so it’s really important that brands have their fingers on the pulse and allocate their marketing dollars wisely. Leaving it to luck simply isn’t an option,” says Cat Jones of Unruly.

The study also suggests viewers are more likely to enjoy a video when it has been recommended by a friend or posted on social media and that viewers are also more likely to remember the brand. 

The best news here is that it isn’t just mega-brands that get their videos shared. Companies of all calibers can produce highly-sharable videos if the content is memorable, dynamic and well-promoted. Since the market is crowded with zillions of videos, we can’t expect our videos to get shared without a little push. Posting and reposting your videos on social media sites like Twitter, LinkedIn, Facebook and our personal blogs will help more eyes get in front of our videos. In other words, if we want our videos to be shared, we have to get the ball rolling. 

 

 

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Five Things You Might Have Missed!

Posted by Brandsplat

Five_things_you_might_have_missed!3.15

Looking for unearthed gems from the worlds of content marketing, online video creation and social media marketing? Then you, my friend, came to the right place!

1.) Happening Hangouts: Ever since we chatted with some folks over at Google+ last spring, we have been thrilled and excited about using Google Hangouts as an innovative and interactive content marketing tool. Hangouts — those personally curated and created live functions from your office or living room — are part live broadcast, part engaging online chat. So we love that CopyBlogger has come with 12 excellent (and easy) ways for marketing types to use this amazing tool.

2.) Grumpy Rules: Of all the celebrities, big-name product launches and social media marketing blitzes, only one brand emerged from SXSWi as the undisputed superstar. That brand, in case you haven’t heard, is Grumpy Cat. This ticked-off frowning feline rules the Internet with YouTube videos, memes and tweets. Now after an appearance at SXSWi, the cat with the sour puss is a genuine celebrity. Rock stars, actors, tech wizards alike all waited in line this week to get their photo taken with Grumpy Cat, who instantly went from online viral success to a brand all her own.

3.) Can You Do Better: Ever watched an ad and thought, “Jeez, even I could make a better commercial than that!” Now’s your chance to do just that! FreeCreditScore.com is asking fans to pick one of four endings to its new online commercial or they can upload their own “better” commercials for a chance at a $2,000 prize. The contest, for all of you wannabe mad men out there, ends on March 28th.

4.) About Face(book): Here’s a social media tidbit you might have missed… Facebook is changing up its design for the “About” page so users can expound on their likes and interests. Facebook hopes “About” becomes “a place for things you care about” — and, in effort to do so, the new pages have a more photoblog-type of layout with more images and interactive content. Anybody else smell Pinterest?

5.) Chanel in Bloom: We love seeing how luxury brands use unusual advertising methods and digital marketing to reach even the common folk who may or may not be able to afford their products. Chanel has done a bang-up job of this recently, and its new Mother’s Day campaign in the UK is no exception. The brand has adorable flower carts all around Great Britain that not only sell bottles of Chanel No. 5 but also bouquets of the flowers that inspire the fragrance.

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