Q: Does Brandsplat provide samples of its work online?
A: The best examples of Brandsplat's work are on our own site. Because our clients own the content we create, we can not publish the work as ours on this or any other website. In order to provide samples, we must first get client approval. If you have a serious inquiry, we will try to furnish examples of our work that match your criteria as closely as possible.

 

Q: Will Brandsplat writers and content managers understand my industry and my business?
A: Our staff could never have the same industry expertise as you do, but they are professionals. Their work will always be well written and factually correct. And it will be guided by the Brand Interview based on the information you have provided us. But rather than appeal to other experts within your industry, our stories are designed to pique interest in the target demographic. We make the stories highly readable and make sure they are interesting enough to get maximum distribution.

 

Q: Will Brandsplat's writers be proactive and independent, or will my staff be expected to contribute content and ideas?
A: There is no writing or any other content required from you. Brandsplat will take care of all writing requirements although we welcome your input.

 

Q: Who will evaluate the quality and relevance of what's written?
A: You may review each article before it is distributed. But remember, our content takes into account many factors and, often times, many audiences, and is created to get maximum exposure.

 

Q: If I want to recommend or require certain topics to be covered, or I have ideas to suggest, would the writers be able to write "on demand?"
A: At Brandsplat, we are always interested in suggestions for topics and story ideas. However, our focus is on appealing to the target audience by ensuring the readability of the article, maximizing the potential distribution, and making sure that we include key concepts and a brand message. This is where our experience and knowledge can help craft an effective online campaign.

 

Q: What is brandcasting?
A: Brandcasting is the distribution of engaging or informational content that embraces a unified brand message. The purpose is to raise brand awareness and "findability" on the web and drive traffic.