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We are a digital
content agency.
WHAT WE DO.
We create blogs, articles, videos and social media for companies that don't want to commit their resources or management to an ongoing publishing effort.
WHY WE DO IT.
Quality digital content is powerful. It attracts customers, creates a lasting online footprint, improves search results and builds strong brands.
WHO WE WORK WITH.
Our clients are industry leading websites, ad agencies, online marketers, SEO companies, and website designers.
(Ask about our Partner program.)
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Creative Advertising Agencies and Digital Content
Almost every advertising agency touts their creative prowess. The ability to solve a marketing problem with a creative solution can save clients money, time and can even propel a brand so that it instantly becomes a household name. While it's important for creative design and marketing agencies to focus on their prowess, it would be foolish to do so and disregard the role that technology plays in delivering creative solutions.
Here's an example; say you have a great idea for an entertaining landing page or micro-site that is sure to engage your audience for hours (or at least 20 minutes). Now let's say that the goal of your micro-site is to gather marketing information like demographics, age, income, address etc. Do you gather the information up front or do you ask for it after they have been entertained? Or, do you get the information in the middle of their experience. An agency that isn't savvy with digital content may focus on the entertaining aspect of the micro-site and will just tack on the information gathering aspect without thinking twice. But a creative agency with digital chops will focus on both with the same intensity. Great online advertising agencies painstakingly think through the user experience so that they not only engage the viewer, but they remove any barriers to getting them to take action, enter information or click on "add to cart".
The same can be said for public relations. Many larger advertising agencies also offer public relations to help service their clients. But the pr game has changed. A creative advertising agency with a public relations department may be at a disadvantage if they don't understand online pr advertising. Online pr has become a highly scientific endeavor over the last decade. The only thing that hasn't changed is the fact that when conducting online pr, you still have to have something newsworthy on your hands. Creative pr in the digital age is much more complicated considering that nowadays you need keyword strategies, digital distribution and promoting your press releases via multiple social media channels.
A creative execution or a creative press release may be important to help a brand get noticed, but leveraging that digital content and making it work for a brand may be even more important for a client with a limited budget, limited time and limited resources. Do your homework when searching for a creative advertising agency that understands how the digital world works. You'll be way ahead.
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