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We are a digital
content agency.
WHAT WE DO.
We create blogs, articles, videos and social media for companies that don't want to commit their resources or management to an ongoing publishing effort.
WHY WE DO IT.
Quality digital content is powerful. It attracts customers, creates a lasting online footprint, improves search results and builds strong brands.
WHO WE WORK WITH.
Our clients are industry leading websites, ad agencies, online marketers, SEO companies, and website designers.
(Ask about our Partner program.)
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The Importance of Online Brand Management
Let's say you understand the importance of online brand building. Not only do you have a business website, but you have a company twitter account, a Facebook presence, a company blog, a Wikipedia entry, message boards, forums, online articles, digital video and on and on. Managing your digital assets can be a full time job. Not only that, but monitoring what others are saying about your brand online and engaging in conversations with your audience can mean even more time and dedication.
The good news is there are lots of Internet marketing and monitoring tools out there to help you manage your brand online. The bad news is you have to constantly monitor, engage and allow others to help you shape your brand if you are going to do it with any effectiveness.
For example, let's say you have a blog that discusses the world of widget making. You have established yourself as a widget expert and people come to you for advice on everything widgets. Your blog is engaging and drives customers to your business site where they happily spend their hard earned dollars on your widgets. Why not? You're the expert, right? Now let's say another self-proclaimed widget maker is elbowing in and making a name for themselves online. Not only does your competitor have a blog with similar content, but your widget compadre has employed an SEO firm to help his company appear higher than your company on search engine ranking pages. To make matters worse, your competitor is outspending you on a pay per click (PPC) campaign and running an Internet marketing promotion on Facebook and Twitter. Now what do you do?
Depending on how savvy you are, you may want to take on your competitor by fighting fire with fire. You create an SEO strategy, you budget a PPC campaign and you look into doing a promotion on Facebook and Twitter too. This is war, after all. But war means that you may have to take your attention off of the day-to-day operations of your business so you can get your marketing ninja suit on and sharpen your throwing knives. In cases like this, it's not a bad idea to turn to a brand management consultant like Brandsplat to help you devise a strategy to get a leg up on your competitor. Outside business consultants can give you a perspective that you wouldn't have otherwise gotten had you taken on the task within the confines of your own company. Not only that, outside resources can also handle executing a brand management strategy that is more effective and less costly than your competitor's. Either path you decide on, one thing is sure: if you have an online brand presence, monitoring it can keep you one step ahead of the pack and may even help you keep your number one ranking in your industry.
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