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We are a digital
content agency.
WHAT WE DO.
We create blogs, articles, videos and social media for companies that don't want to commit their resources or management to an ongoing publishing effort.
WHY WE DO IT.
Quality digital content is powerful. It attracts customers, creates a lasting online footprint, improves search results and builds strong brands.
WHO WE WORK WITH.
Our clients are industry leading websites, ad agencies, online marketers, SEO companies, and website designers.
(Ask about our Partner program.)
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Online Marketing, Branding and Other Digital Advertising Strategies
In the advertising business of yore, you figure out the best way to broadcast your message to the largest audience for the least amount of money. OK, maybe that's simplifying it a bit, but we all know there's a whole lot more that goes into creating an effective advertising campaign using traditional media. But in the new age of online promotions, social media and other digital strategies, the days of traditional communication and marketing are being sidelined by technological advances on the Internet.
If you don't believe it, just look at any number of classified sections available in print or digital formats. A look at Craigslist for marketing jobs in Los Angeles, for example, will begin to uncover a new trend; jobs for SEO copywriters or copywriters who are savvy in the digital marketing field far outnumber queries for traditional advertising copywriters. This tells us that the industry is shifting away from traditional support, and more and more companies are scrambling to build up their digital chops by quickly hiring digital advertising experts. But the scramble doesn't end there. The same comparison can be made with traditional marketing versus e-marketing, traditional public relations vs. digital public relations, traditional promotional advertising vs. digital promotional advertising and so on and so forth.
Traditional advertising agencies that fail to incorporate digital solutions for their clients are running the risk of losing those precious clients, or worse, becoming obsolete in the marketplace. Some agencies outsource their digital needs to companies like Brandsplat. Service companies focused on digital content and distribution can be a viable solution for an agency struggling to adapt to the digital marketplace. Hiring a digital service provider can be a quick and powerful solution for an agency that wants to focus on client relationships and creative executions and doesn't want to get bogged down by having to master a new marketing technology.
The trick here is to hire the right kind of partner in your digital endeavors. Since digital advertising and marketing is so new, be wary of companies that refer to themselves as experts. How can you be an expert in a field that is in its infancy? While there may be one service provider that is savvier than the rest, it is more important to be able to trust your digital service partner. One way to do this is to work on a project and determine if the relationship feels right. Any way you choose a digital service provider, one thing is certain; the sooner the better.
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