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We are a digital
content agency.
WHAT WE DO.
We create blogs, articles, videos and social media for companies that don't want to commit their resources or management to an ongoing publishing effort.
WHY WE DO IT.
Quality digital content is powerful. It attracts customers, creates a lasting online footprint, improves search results and builds strong brands.
WHO WE WORK WITH.
Our clients are industry leading websites, ad agencies, online marketers, SEO companies, and website designers.
(Ask about our Partner program.)
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Is Your Social Media Company Right for You?
Not only have you come to realize that your company could benefit from a social media campaign, but now you are ready to shift media dollars away from traditional forms of advertising to do it. Many companies make the mistake of choosing a social media platform without really knowing what is best for their business. For example, some companies automatically think they need a Facebook fan page. And they are willing to pay a social media professional top dollar to get them lots of fans in short amount of time. This can be a huge misstep if you do not fully understand what you are getting into. Facebook, like lots of other social media platforms, are long-term marketing efforts based on relationship building. Getting people to follow you is easy to do. There are many ways to do this: promotions, press releases, give-aways, online coupons, quizzes, challenges, games, etc. What is far more difficult to create is a relationship with those followers so that they will continue to follow you long after a promotion is done. This is where the true power of social media comes into play.
Red flags; what to watch out for when choosing a social media company. A social media company that claims they can get you lots of followers in a short amount of time is probably a bad choice if you want to build a strong brand presence online. Be even more wary if someone claiming to be a "social media expert" approaches you. Social media has been around for a little more than a decade and is in continual flux, so anyone claiming to be an expert is fooling themselves and anyone else who keeps listening. How many ten-year old experts do you know? Another thing to look out for is the social media company that wants to get in and get out of the relationship. Again, social media is about creating a long-term relationship with your customers. You want a social media company that can be there for you and your customers to counsel you on the best tactics and long-term strategies as you continue to grow a social media campaign.
Green lights: what to look for in a social media company. One of the biggest mistakes online brands make is to hunger for more followers than the competition. Many brands think that quantity of followers is more important than quality of followers. A solid social media company will be able to create social media campaigns that focus on building loyalty from the right kind of customer. Just because you have half a million followers doesn't mean you have half a million open wallets. Keep this in mind when you are choosing a social media partner. And remember that you want someone who will guide you as social media capabilities and platforms change. New tools are created every day and you can't possibly use every one of them, nor should you. A smart social media company can make sense of the avalanche of tools and platforms and help counsel you on what's the best tactic to reach your business goals.
These are just a few tips on what to look for when hiring a social media company. For more on this subject, visit the Brandsplat blog.
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