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We are a digital
content agency.
WHAT WE DO.
We create blogs, articles, videos and social media for companies that don't want to commit their resources or management to an ongoing publishing effort.
WHY WE DO IT.
Quality digital content is powerful. It attracts customers, creates a lasting online footprint, improves search results and builds strong brands.
WHO WE WORK WITH.
Our clients are industry leading websites, ad agencies, online marketers, SEO companies, and website designers.
(Ask about our Partner program.)
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The Social Media Marketing Company for the Digital Age.
When people think of social media nowadays, they think of Facebook and Twitter. But social media encompasses a wide variety of tools, platforms and technologies that companies may not be aware of. If you're a business, you may not have the expertise to choose an appropriate platform, tool or technology for an effective business strategy. In the past, a company would look to an advertising agency to help them market and advertise their products or services. The advertising agency of yesteryear was influential in helping a company create a salient message and then select the right media channel to broadcast that marketing message. Advertising was a one-way communication effort directed to potential customers. Today, the one-way communication method is one of the least effective ways to brand a company online, especially if you are targeting a younger demographic. Many advertising agencies are stuck in the traditional media world where they encourage their clients to push content out to a target market hoping their message will be remembered. In the Internet age, nothing could be less effective.
Because Internet technology and social media give people the power to instantly connect with other people, it also gives brands the power to instantly reach out to customers, potential customers, and even competitors in a way they have never been able to do before. Think about it; the Internet allows brands to get instant feedback from their customers without having to go through a middleman like a strategic marketing agency hell-bent on charging a fee for focus group testing. On the other hand, there is so much noise going on in the social media space, companies need to be smart about how they stand out. A social media marketing company can help brands take their first steps into the world of digital business marketing.
Marketing in the social media space can be confusing for a traditional brand. For instance, many brands refer to their online marketing efforts as social media campaigns; a campaign usually means there is a beginning, a middle and an end. If you have that kind of mentality as a marketer in the social media space, you will be missing the point. Social media is a long-term commitment for a brand. It's less akin to advertising and more like customer service in that customer service (if a company has it) never ends. It becomes an integral part of a brand. And so it is with social media.
Another misconception traditional brands have is that all social media should answer to the ROI (return on investment) business strategy. How do you measure the ROI of a relationship? Is it even possible? Sure, analytical metrics can help point to effectiveness, and as technologies improve, so will our understanding of effectiveness. But for now, it's important to think of social media more in terms of building a relationship with your customers and less like shouting out your message with a megaphone. If you want ROI, you can still use traditional forms of advertising and those metrics tools. Meanwhile, your ocmpetition may be looking to savvy social media marketing companies for inspiration, guidance and new ways to have a dialogue with their audience.
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