People have trained themselves to ignore ads appearing on the Internet, right? ...full story

Social Marketing helps Whole Foods Market celebrate a million tweets.

I love my Whole Foods Market. I love it so much, I even own shares of their stock (NasdaqGS: WFMI). ...full story

Bing clawing away at Yahoo market share

When Bing came on the scene, I posted an entry suggesting that Bing was capitalizing on weaknesses of how users interact with Google’s search technology. ...full story

Boone Oakley; you’re so three thousand and eight.

Check out this cool website for Charlotte, N.C. based advertising agency Boone Oakley. ...full story

Suckling on boob tube increases during recession.

According to an interesting post in Online Media Daily more Americans turn to electronic media (internet and television) during times of recession. ...full story

Use Article Marketing To Add Value To Your Product

Article Marketing is a form of advertising that can definitely add value to your product or service. By using articles written about your industry, you can establish yourself as an expert in your field and a trusted resource for your product or service. Article marketing can be equally effective in newspapers and magazines, although these traditional media lack some of the obvious advantages of new media.

People generally prefer to do business with someone they know and trust and article marketing gives you the opportunity to make yourself familiar to your target audience. Your articles should contain information of a general nature about the industry you are involved in, and should offer something useful and interesting to your readers. You will then have positively affected your target audience, and this, in turn, will have added value to your product ...full article