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News & Opinion:
Regular Joes and Janes are changing the way we advertise.
It’s late Sunday night at the time of this writing and I just came across a press release announcing The Future of Influence Summit by futurist and entrepreneur Ross Dawson.
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You got your digital in my print.
Contrary to the phrase coined by Marshall McLuhan in the 1960’s, the medium is no longer the message.
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She blogs well. But how does she tweet?
A new report conducted by Q Interactive suggests that women who are active in social media are turned off by brands and influencers who use the medium to push products/services to them.
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Viewers keep one eye on the TV and the other eye on the web.
Neilson just released the Three Screen Report, a quarterly review of how viewers consume TV, internet and mobile web platforms.
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Article marketing with a hammer.
Labor day weekend is typically set aside for BBQs, beach trips and hard labor around the house.
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Featured Article:
What are Meta Tags and Why Do I Need Them?
There is no other way to put it; the World Wide Web is big business. As an example, you only have to look at the phenomenal success of the online bookstore, Amazon. In 2008, Amazon brought in over nineteen billion dollars in income, yet only required an operating budget of approximately eight hundred and fifty million dollars. It really is no surprise to anyone then that more businesses are investing in expanded web presence and capability. Yet, not every organization has the same successes. Barnes and Noble was selling books online before Amazon was even an idea, and yet it isn't Barnes and Noble that people think of when considering online bookstores, it's Amazon. The key? Amazon took greater advantage of the opportunity to effectively market their product.
...full article
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It's Called Brandcasting
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