What if you could help a sick child make a wish come true? Now you can...  more

How Google Aims To Save Copyrights

Google is no stranger to controversy. One of the most controversial subjects the search engine has been involved with in the last couple of years has been the struggle over orphan works and the rights to them...  more

Are You Ready To Give Up On Banner Ads?

Yahoo! championed the idea of banner advertising in the early to mid-90s and many small businesses have spent the money on the ads - at Yahoo! and elsewhere...  more

Does YouTube selectively block certain features for some videos?

I was recently cruising the YouTube community help forum and reading the “bugs” section when one entry caught my eye... more

Can You Be A Top Brand?

An interesting survey shows the top online brands and reveals what made them so... more

Enzo F. Cesario (Brandsplat CCO) interviews digital strategist Rob Schwartz, who explains "Engagement Piggybacking," a new concept in web engagement to help online businesses drive traffic to their websites.

10 Tips for Copywriting Success

While video and multimedia technologies are rapidly expanding, the Web remains a text-oriented system. Text utilizes far less space than video or audio, and remains the go-to medium for the majority of the web's public content. This means that there is a lot of copy on the web, so a savvy copywriter should be on the lookout for any technique that will improve the material he puts forward...  full article