On Nov 19, 2009, YouTube announced the Auto-caption and Auto Timing solutions. Captioning a video opens up your audience to the hearing impaired and can be used to translate your videos to other languages–thus opening up your videos to much larger audiences...  more

Google Favorite Places - Gimmick Or Serious Business?

Google has released it’s latest push into marketing for local business with a product titled ‘Favorite Places on Google’. If you’re a small business with an online presence, or considering one, the first question you need to decide on is whether this is just a Google gimmick, or a serious business marketing opportunity?...  more

Is It Time To Rethink Online Marketing Strategies?

The introduction of Bing to the search engine field has brought with it a flurry of new search engine features. Google, Yahoo! and Bing are all trying to out-do each other with the ultimate prize being an increase in search share. The question is, are they fighting the right fight?...  more

Enzo F. Cesario (Brandsplat CCO) discusses Chik-Fil-A’s online success using multiple digital assets.

Ten Video SEO Tips

Within one year of its launch, YouTube became the fourth most popular website in the world, and is currently a multi-million dollar enterprise. This fact alone should explain the utter relevance and power of video content to the modern Web. Widespread broadband internet access, increasingly capable video recording hardware and editing software, and high-capacity data storage have conspired to convert the web from predominantly text-based to an increasingly audio-visual phenomenon...  full article