It has long been known that if you can get your timing right, then brand engagement can produce long term brand loyalty. Mothers appear to be a perfect candidate for brand engagement if you can gain their attention in all the right places. Gaining their attention could be a difficult hurdle to cross; do it well and you may gain loyal customers...  more

Are You A Twitter Marketing Master?

Twitter has to be one of the fastest growing online entities seen in years. For many, it’s a waste of time. For others, an effective way to communicate. There are those who are learning how to use it as an effective marketing tool whilst others are struggling to understand what a Follow Friday, or a mention is...  more

Are You Optimizing Your Brand For Social Search

One area of the online world that is slowly becoming popular is the use of social media as a search option. The traditional search engines still have a major hold on general search and will do for quite a long time. However, users are starting to conduct searches from inside their favorite social media sites...  more

Enzo F. Cesario (Brandsplat CCO) interviews Rob Schwartz, a Brand Strategist who shares some examples of successful holiday online strategies that you can use to increase your sales.

Getting a Web Presence - Six Reasons to Go Cyber

Saying that the Web is complicated is like saying that football is aggressive. Web trends come and go, with success stories and disasters wrestling for attention in the public eye. Sometimes people get it, and you have an amazing case like the advent of Twitter. Others miss the point spectacularly, such as CNN's short-lived series where newscasters read excerpts from blogs...  full article