The good old days of feasting your eyes on a kid making a fool of himself dressed as a Jedi are fading fast and Google knows it. ...full story

You scream. I scream. Social networking screams for…Coolhaus.

Move over Kogi Korean BBQ truck, you’ve had your fifteen minutes of fame. Make way for the Coolhaus ice cream truck now appearing on Twitter. ...full story

Digital or traditional marketing? It’s my strategy in a box.

I just came across an interesting debate between web advertising vs. traditional forms on Search Engine Journal ...full story

TV commercials more persuasive. Banner ads more not.

According to a recent Business Wire post a recent survey of 2,521 people was conducted by Adweek Media and Harris Interactive ...full story

SEO for pretty, pretty pictures.

Images are presented differently than text. ...full story

Top 5 SEO Copywriting Mistakes That Will Cost You Money

Just as there are different ways of writing for novels, for advertising and for films, there is a way to write for the Internet. To find content on the web we use search engines. To make sure the search engines find our content, we can optimize it. Search Engine Optimization (SEO) copywriting is writing content that the reader wants to read and will be easily found and rank well with search engines.

The object of writing for the Internet is to get the reader to use your content to click through to your website. If they don't get to your website, they can't look at your products or services and you will have lost a potential customer. Here are a few mistakes that you'll want to avoid ...full article