I just came across the freaky-deakiest viral video for Evian water. It’s a YouTube baby thriller that has garnered over 3 million views in a week. ...full story

I want social network marketing just because.

According to eMarketer, ad spending on social networks will take a 3% hit in 2009. ...full story

Google’s creative commons image filter makes debut.

Google lobs one back into the Bing court by announcing a “creative commons” search filter for images that are queried on Google. ...full story

Digitals encouraged to join Traditionals in metrics.

Young-Bean Song, senior director at Microsoft’s Atlas Institute, has recently posted a directive for online advertisers ...full story

Jump on the twitter bandwagon already. Or not.

According to a recent poll conducted by Ragan Communications and PollStream only one third of respondents were utilizing micro blogging sites like Twitter ...full story

Brand Awareness and the Fundamentals of Brandcasting

For a company to become well known in the online world, you might think that they would have to spend a large amount of money. While marketing budgets of leading companies are extensive, many effective online branding strategies can easily be achieved with nothing more than creativity and determination.

You have a good brand if people can recall your product or service from memory. You want them to trust you and think of you and your website before they think about any competitors. Branding isn’t just for big businesses; small businesses, especially those with an online presence, can’t afford not to start some kind of brand awareness campaign ...full article