When Pepsi Abandons Traditional Marketing, It’s Time To Take Notice

Pepsi is not only abandoning traditional marketing, it is abandoning a 23 year old tradition of Super Bowl advertising and replacing it with social media marketing. The tens of millions of dollars spent on Super Bowl advertising will certainly buy a lot of social media marketing - the question is, will it be a smart move? I think it will and here’s why.

The Super Bowl is a one dimensional market when it comes to geographic location and that dimension is the US market...  more

Email Marketing Gaining New Friends

There appears to be an increase in the popularity of email marketing particular when it comes to customers who are now welcoming informative emails. As a marketing tool, it seems to be losing its ’spam’ tag due in part to the policies of many businesses and how they conduct email marketing campaigns. If a business follows current guidelines, they are marketing to individuals who have opted-in to receive these emails.

Current trends are showing that businesses are starting to show more interest in email marketing. There are several reasons for this, one being the relatively low cost to run an email marketing campaign...  more

Getting a Web Presence - Six Reasons to Go Cyber

Saying that the Web is complicated is like saying that football is aggressive. Web trends come and go, with success stories and disasters wrestling for attention in the public eye. Sometimes people get it, and you have an amazing case like the advent of Twitter. Others miss the point spectacularly, such as CNN's short-lived series where newscasters read excerpts from blogs...  full article

Why Your Web Presence Needs Video

Since the middle of the last century, mass media has been largely defined by video content. Television supplanted radio and newspapers as the dominant form of mass communication, and the main reason the Internet began as a text-based medium was the limitations of processing and connection technology. Thanks to broadband and high-powered video cards and processors, video is once again taking its place in mass communications...  full article