Watching paint dry or cleaning out a lint trap of a dryer or reading a book on how to cook beets might not be the the most exciting things you could ever do but these activities still may be more titillating than watching haul videos. The weekend edition of Marketplace pondered the why and how of haul videos as well as their ever growing and baffling popularity. The oddly mocking yet blatantly...  more

The hows, whys and whos of today’s news

The good folks over at the Pew Center’s Internet and American life project along with the Project for Excellence in Journalism conducted a survey to find out where and how Americans get their news. The results that were released yesterday and splashed all over any website that would sit still (bravo, Pew, bravo!) won’t cause any of us online junkies to fall out of our chair...  more

The latest in Tweet advertising is a hoot.

HootSuite just launched an exclusive app made just for Android. HootSuite is kind of your all-in-one application for business Tweets. The calendar feature lets users compose messages and place the desired Tweets to pop up on a time and date wheel. HootSuite has been a hit in the original flavor and now the ease of use is at social media...  more

Enzo F. Cesario (Brandsplat CCO) shares his opinions on recent online campaigns from American Apparel, LG and Google Buzz.

Online Brand Management: Optimizing Facebook

We've previously discussed the Web's amazing tendency to take very good ideas and adapt them to techniques largely unrelated to their original intent. Nowhere is this more currently prevalent than in the realm of Social Media Networking.

SM sites were intended to allow people to present a profile and keep in touch with interested parties. In essence a combination of email and webpage, they exploded in popularity with the sort of overnight success prevalent on the Web. Of course users drive popularity, and where there are users, there is a captive audience - and businesses are always keen to adopt a potential audience...  full article