The 2010 version of South X Southwest Interactive, or as I like to affectionately call it “Nerdchella”, won’t even get started until the weekend but the stampede of press releases, teasers, and critiques have been hurled out of Texas like empty shot glasses at Jenna Bush’s wedding...  more

The Future of Publishing Is Discussed at Sxswi

Verbal spats between digital devotees and bookworms have been popping up all over message boards for quite sometime. On one side, the techies say that contrary to popular belief they do in fact read...  more

SEO For Dummies and Even Artsy Types

The panning for gold prospect that is Search Engine Optimization is a befuddling concept that admittedly this writer is still trying to wrap his non-technical brain around. For those of us shoved in the creative type column, it can be totally intimidating...  more

5 Brands With Digital Chutzpah

It is always intriguing in this new age of marketing who “gets it” and who doesn’t it. There are brands that you are sure would utilize the latest and greatest...  more

Enzo F. Cesario (Brandsplat CCO) shares his opinions on Twitter clients Hootsuite, Monitter and more about Golden Grahams.

Building Brand Identity - Marketing With Twitter

Twitter, the net’s networking success story, is intriguing and intimidating because of its message limitations: they can be 140 characters, and no more.

This is to say; each message sent on Twitter can be no larger than the previous sentence. Not an additional letter, space, period or dash can be added. These limitations have proven to be the greatest asset and the greatest challenge for people trying to use Twitter for any number of purposes...  full article