I think it’s time for a bloggervention. Your company’s blog gets zero hits, illicits little response and seems to collect dust as it sits there online just waiting for readers to show up...  more

Facebook Wins Miss Popularity Contest But What Does It Mean?

It is a fun little note for the history books that Facebook eclipsed Google as the most used site on the Internet. For years, Google has pretty much gone unchallenged...  more

March Madness is a Slam Dunk For Online Marketing

Although many would argue that the practices and decisions of the NCAA are prehistoric and out of date, the marketing around March Madness is decidedly 21st century...  more

Back in the mid-1990’s when a certain writer worked as an assistant at a West Hollywood public relations firm, it was a simpler time. Sure, they treated me like something scraped off of Kelly Cutrone’s high heel...  more

Enzo F. Cesario (Brandsplat CCO) shares his opinions on Twitter's opt-in location finder, YouTube and Lady GaGa's newest video.

How to Avoid Four Surefire Ways to Kill Your Brand

There are no guarantees of success when developing a modern brand. There is no switch that will pour out money, there are no stunts that will automatically create attention, and there is no how-to manual that, if assiduously followed, will assure your brand's place in the annals of the great Internet legends. Brands are driven as much by the customer as they are by the originator, and the customer doesn't always want what's being sold...  full article