Big In Japan- Eastern Marketing With Western Flair

I recently surveyed all things Japanese when I was trying to find new marketing ideas and inspiration. After all, Japan is always unique when it comes to advertising, regardless of whether that advertising is good or bad. Besides, if it works for Gwen Stefani and Hello Kitty, it might just work for me, right?...  more

Twitter Tweatments For Careers in Twouble

Once upon a time in a faraway land I like to call “The Early 1980s,” when a celebrity’s career had reached the end of the road, there were a few avenues open to them if they wished to remain in the spotlight. There were game shows like “$25,000 Pyramid,” or selling exercise equipment, or being a guest star on “Murder She Wrote.”...  more

iPad Can Even Help You Get Divorced!

The good folks at Apple are expecting the iPad to be lots of things — useful, buzzed about… maybe even a cause for marital discord? Early word is that relationship coaching software and legal advice have been...  more

Enzo F. Cesario (Brandsplat CCO) shares his opinions on Sony Playstation, the Coffee Party and the Most Interesting Guy in the World.

Building Inroads: the Inclusive Path to Branding

The traditional model of brand building has been largely dictated by the technology available. When the means of communication was paper, the picture advertisement dominated, and gave rise to the clever slogan. The slogan developed into the jingle with the rise of radio, and the advent of television allowed the creation of the commercial...  full article