At Least 100 Ways to Track Social Media

As much as the doors have flung open for social media marketing and the world has embraced Facebook with open arms, when it comes down whether or not it actually produces results there’s still a very “wait and see” attitude...  more

It’s Good to be Talked About- Unvarnished’s PR Success

What do the Nicolette Sheridan versus Desperate Housewives lawsuit, controversial people rating site Unvarnished and Lil Wayne tweeting from prison all have in common? If you answered all stories you’d expect to drive you insane by the end of the week, you are correct...  more

Samplings from the Branding Buffet

Branding and online branding are feasts that can currently be prepared and served in a billion different ways. Like any appetizing treat, some actually have real substance while others are just filler...  more

The Whopper of All Comebacks

While conducting my weekly hunting of advertiser innovators and inspirations, I was shocked to see that Burger King reigned supreme when it came to online brand, strong social media, user created videos, and overall silliness. When the company first launched the creepy dude in a King...  more

Enzo F. Cesario (Brandsplat CCO) shares his opinions on the iPad, Old Spice and Kick-Ass (the movie).

Social Media Marketing Agencies

Experts exist for a reason. For example, there are many tasks the average car owner can perform on their own with a little practice; they maybe can change the oil, replace brake pads, tune a few elements. But in many cases it's far more efficient and effective to let an expert dig into the heart of the machine to make it really purr.

Marketing has its own experts, for every conceivable aspect. Entire businesses are founded on the effort to market a product to a client, and there are people who are very, very good at what they do. Almost as soon as there was radio, there were commercials. Television followed suit, and advertising on the Web has begun to follow the same trend...  full article