And Now a Word from our Sponsor: Online Videos that Sell Brands

We seem to be at a crossroads with online videos. One well-traveled path is littered with videos that stay on our collective conscience for about three minutes or until the next shiny video gets posted to our Facebook page...  more

The Worth of Content

This blog at Huffington Post about the perils of free labor poses interesting questions in a humorous way about how the workforce uses interns and the purposed lawsuits and regulations that are currently being discussed...  more

Everyday’s a holiday with Foursquare

Foursquare recently announced that April 16th will be the world’s first social media holiday–Foursquare Day! The holiday will be celebrated in 100 cities around the world...  more

Your Weekly Dose of Social Media News

The new health care package, the lady from eBay who wants to be governor, the gravity defying awesomeness that is Justin Bieber’s hair are all things I really do not understand...  more

Enzo F. Cesario (Brandsplat CCO) shares his opinions on YouTube's redesign, Burger King, Gap and Victoria's Secret.

Building Brand Identity - New Tools Demand New Methods

Military students often learn of a certain mistake that a commander can make: fighting last year's war with this year's tools. The lesson is that it may not work to use the newest techniques and technologies as a way to do the same old thing more effectively, when the answer instead might be using new tools to foster an entirely new approach. The concept holds true in many fields, especially in the discipline of social media marketing... full article