KFC’s Double Down… and Out?

It was the gastric gut bomb heard ’round the world when Kentucky Fried Chicken unleashed The Double Down Sandwich a few weeks back. This culinary concoction made of two fried chicken breasts serving as a bun with melted cheese and two strips of crispy bacon, created a marketing frenzy...  more

Anti-Advertising but Pro-PR

Emmy winning hit Mad Men notwithstanding, turning to big agencies has fallen out of vogue. Between that blasted "economy sucks" excuse and the ease of using freelancers and...  more

Company Blogging- Lean, Mean and Green

Happy Earth Day! There has been many a blog this week discussing all things green and going paperless and whatnot. Blogging itself, after all, is a pretty green concept when you think about it...  more

Fighting The Media Blahs

The reality TV juggernaut American Idol, which somehow manages to generate more tabloid covers and Entertainment Tonight reports than any television show ever, has run out of gas...  more

Enzo F. Cesario (Brandsplat CCO) talks about Twitter Advertising, Sabra Hummus and Drunk Driving Campaign.

Almost There - YouTube and Social Networking

Innovation doesn't wait for anybody. It's a constant, vital force, thriving on new ideas, new interpretations of old ideas, and a deep desire to understand the next important step. This generation has been defined by its technological advances, and the creation of a global society on the Web. This society is as complex and dynamic as any physical city or province, and has become the important battleground of ideas for the foreseeable future... full article