Checking the Blog Freshness Date

It happens to all of us sooner or later…. we fall in love with a brand or a brilliant mind or an addictive product, and after searching high and low, we finally find the website dedicated to it. Thrilled to have more to fuel our new obsession, we devour the content on the site...  more

The UK Loves Mobile Marketing so Why Don't We?

Recent articles floating around the web seem to indicate that overseas, mobile marketing is huge. So huge, in fact, that the spending dollars on mobile marketing have grown 32% since last year. The industry has morphed into force to be reckoned with...  more

Attack of the Mutant Coupons from Hell!

Okay so maybe that title is a tad dramatic but the little coupon is certainly generating a lot of talk these days. The New York Times recently ran this somewhat cautionary piece outlining how online coupons could really be giving retailers access to vital and private information about their shoppers...  more

Annoying is the New Boring

Louder and more irritating appears to be our unspoken code when trying to gain someones attention. It worked flawlessly as children, after all, and so it is no surprise...  more

Enzo F. Cesario (Brandsplat CCO) talks about Gizmodo's 4G iPhone, the KFC Double Down and Crocs Croslite ad campaign.

In Their Own Way: Stories of Online Branding Success

One of the most important elements of any venture is inspiration. Humans like to have heroes or idols to look up to, people to examine and hold up as the best examples of success. It is reassuring on a very basic level to be able to point to someone and say; "They did it, so I know it can be done."

With that in mind, consider the following web branding success stories. These are not the names that are usually thrown about, like YouTube or Facebook. Rather, these are people who have developed a niche success in their own field, and have become world-famous brands in their own way, and their own time... full article