Biting Back With Facebook

Online, everybody’s a critic and everybody is right. So whenever anything is not perfect or not “just so” with an online brand, fans are the first to speak out. Facebook Fan-pages are subject to mass critical praise or dismissal...  more

Your Childhoood is Alive and Well Online.

Feeling sadly nostalgic for your childhood? Well, put down your Carebear and stop crying. Social media marketing and online marketing are keeping your kiddie memories alive online with 70s and 80s toys represented in a whole new way...  more

Celebrate Yo’ Mama with Social Media

Regardless of what Glenn Beck says, people still love Mother’s Day. Folks are finding all kinds of ways to use social media to tell mom that they love her, and marketers couldn’t be happier...  more

Blogs with Serious Power

Company blogs for businesses big and small are a pretty instant way to combat tough criticism while talking directly to your audience. From Kodak to Martha Stewart, we’ve seen blogs help reinvent brands...  more

Enzo F. Cesario (Brandsplat CCO) talks about Flash and HTML5 for your site, a cool Toy Story 3 promotion and Facebook's new decals for businesses.

Online Brand Management - Follow the Tweeter

No one with any degree of sanity can safely dismiss the impact of Twitter. Everyone of note is using it, as are about half the people who aren't of note. Most of the latter category are either watching the people who are of note, or doing their best to become one of them. Other social media services may have equal popularity, but none has changed the fundamental way people communicate as much as this little service that forces them to compress their thoughts into 140 characters or less... full article