Old school press releases follow a standardized template: write a catchy headline, get the five W’s and one H in your release (the who, what, why, where, when and how), include some good quotes, and at the end of your release, don’t forget to put in the about us and contact information...  more

Ten reasons to start a company blog.

When blogging first came on the scene it got a lot of flack as being a useless mouthpiece for individuals that had nothing better to do. But time has proven blogs to be useful resources for individuals and businesses...  more

Live blogging media of choice for timely news

Yesterday the Google Android phone, named Google Nexus One, was unveiled to a drooling public. In the days of yore, a press conference would be the only way to get the skinny on new products and services, or, at a trade show...  more

The online brand building wheel.

If you’re a savvy digital marketer, it’s not enough to have a great website. That’s a given. The name of the game today is expanding your reach beyond your main site. If you start to think of your main site as a hub, and other digital assets like Facebook fan pages, blogs, email campaigns, etc. as spokes or offshoots from the hub, then you’re on the right track...  more

Enzo F. Cesario (Brandsplat CCO) talks about Google Reader, a simple yet powerful tool that keeps you up-to-date with your business’s information needs.

Beyond Grammar: Easily Avoided Copywriting Mistakes

No system is perfect. There are always flaws and breakdowns that will occur, for any number of reasons. This holds true in the world of online marketing and especially in the realm of the most common web practice, copywriting.

Now we are not talking about the obvious mistakes here. Errors of grammar, syntax, spelling or revision are fairly obvious and can be averted with a simple double-check by running your article past a colleague for critique. This article addresses broader errors of philosophy or doctrine that can cripple an otherwise technically strong piece of copywriting....  full article