The DVR Myth Debunked

When the TiVo/DVR revolution started earlier this decade, most of us expected to see traditional advertising evaporate into oblivion. As soon as every cable and satellite provider under the sun rolled out affordable TiVo clones with a higher recording capacity and...  more

Flexing the SEO Marketing Muscle

There are a few elementary things we should all do every day to make our lives better. Things like eat green leafy vegetables. Drink one gallon of water every day. Get 8 hours of uninterrupted sleep. Meditate for at least 30 minutes...  more

Twitter Hits and Misses

Twitter, like everybody else, Twitter has its good weeks and its bad weeks. This week was a little of both for the micro-blogging giant. With some high-profile marketing campaign flops, a half-assed Twitter-pology and a major technical glitch, the all-powerful PR and marketing tool definitely took some hits...  more

TKOs with Online Branding

Online branding and a strong digital presence are on the top of every businesses marketing wish list...  more

Enzo F. Cesario (Brandsplat CCO) talks about the "79 is the new 69" campaign for Wienerschnitzel, Toyota's Swagger Wagon video and Foursquare's badges.

Online Brand Management - Deliver the Best of Your Brand with an Online Newsletter

Many organizations are replacing their hard copy, dead-tree-edition newsletter with an email publication. Emailed newsletters have the benefit of requiring fewer resources, going out faster, reaching a wider audience with less effort and being easier to correct if a mistake slips in. However, many of them end up being ignored just as much as their physical counterpart... full article