Dirty Birdies and Loaded Diapers

Not all of our marketing ideas can be good ones. In fact, sometimes we encounter outright failures and bellflops. I stumbled upon a couple that truly missed the mark and figured I’d share them with you in the spirit of education...  more

Cannes' Most Fashionable Films Found Online

On the sun-soaked beaches of Cannes, festival goers, movie promoters, journalists and marketers have huddled together for the annual movie meat market in hopes of a good story....  more

Rebuilding and Revitalizing the City of L.A. with Social Media

The second Thursday of every month here in Los Angeles, the streets of downtown are filled with people as historic buildings play host to works of art while local artists and DJs/musicians...  more

Social Media Walks the Red Carpet at Cannes

Weary film festival junkies are finally at the halfway mark in Cannes. But much like the parties on yachts, the marketing through social media at Cannes never stops...  more

Enzo F. Cesario (Brandsplat CCO) talks about Facebook privacy issues and the QuitFacebookDay campaign, Diaspora on KickStarter and a new feature on Skype.

Building Brand Identity - Tag, You're It

Taglines are difficult things to pin down. Some taglines have a certain force, a certain efficacy that makes us remember them years or even half a century later. The best ones even stick in our minds long after everyone has forgotten what they were originally for. "Reach out and touch someone" remains a well-known expression today, despite the fact that it originated as a slogan for AT&T back in 1979... full article