Email Marketing: Wash, Rinse, Delete?

Remember email marketing? Collecting addresses and sending out notices about your businesses happenings via email now seems such a sentimental practice when you look at our reliance...  more

The Chicken Chronicles, Volume 2

Last month in this very blog, we covered the culinary Godzilla that is KFC’s Double Down. The marketing and buzz for the heart-clogging delight was unlike anything we’ve ever seen...  more

Kids Blog the Darndest Things!

I am always nervous when we collectively jump in line to crown the “it” blogger of the moment. Nevertheless, these are the times we live in. So when the usually snooty Economist takes note of 14-year-old Tavi Gevinson...  more

Yay or Nay on the New Facebook Privacy Settings?

Facebook is really starting to feel like that nosey relative who stays too long at family get-togethers and asks way too many personal questions. At first, the bombs dropped about how the social media giant was giving away your private information to whomever logged on...  more

Enzo F. Cesario (Brandsplat CCO) talks about campaigns for MacGruber and Nike, and discusses Google, Adobe Flash and Android apps.

In or Out - Choosing the Content Service for Your Brand

It's only a bit of an exaggeration to describe the debate over in-house writers vs. an outside content service as "raging." For any organization dedicated to producing written content as part of its brand, it is an important matter that eventually will need to be addressed. Each method, of course, has its advantages and disadvantages; there are no quick answers. But here are some considerations that should make the decision a little easier... full article