With email hosting services like Hotmail getting much-talked-about upgrades which will allow for higher graphic and video content, now is a great time to talk about newsletters...  more

Holy Tweet! Spirituality and Self-help Marketed On Twitter

Amidst tweets about subjects as varied as cupcakes and miracle underwear, the heavy hitters of self-help have taken to Twitter to get the word out about their seminars, books, audio programs and...  more

Marketing the Girls of Summer

Diva smack-down alert! Record and concert sales for music performers of all genres are melting faster than a Bomb Pop® in the scorching summer sun...  more

Building A Brand with Cellphone Fans

We here at Brandsplat aren’t big on patting ourselves on the back, but I’ll go ahead and do it anyway. I predicted a while ago that mobile marketing would catch on thanks to geolocation...  more

A Heaping Helping of Twitter Dish!

The Twitterverse is all aflutter this week with some big headline-making stories further securing the micro-blogging hub as both a PR giant and social media marketing heavy hitter...  more

Creative Conjuring for Your Writing Team

Let us suppose for a moment that you have made the decision to hire a permanent, in-house writing team as opposed to seeking out writers on a more per-contract basis. The advantages of this decision are numerous, of course - for one, you get to grow a team with a focus on your business so they grow more and more aware of it as time goes on, benefiting from long-term exposure to what you have them writing about... full article

In or Out - Choosing the Content Service for Your Brand

It's only a bit of an exaggeration to describe the debate over in-house writers vs. an outside content service as "raging." For any organization dedicated to producing written content as part of its brand, it is an important matter that eventually will need to be addressed. Each method, of course, has its advantages and disadvantages; there are no quick answers. But here are some considerations that should make the decision a little easier... full article