Starbucks’ Venti Online Presence

During the politely termed “economic downturn of 2008,” Starbucks was one of the companies that appeared to get kneed in the financial groin. News of nationwide store closings and slumping stock traveled faster than Frappuccino-induced...  more

Inside The Yahoo and Facebook Romance

Yahoo has proven itself quite the fighter when it comes to staying relevant and projecting a strong presence. For a company that harkens back to the Internet’s “good old days,” this is an impressive feat...  more

Meet Me at the 7-Eleven in YoVille

Ah, summer. This season makes me reminisce about riding our 10-speed bikes down to 7-Eleven to load up on candy and play video games until the guy behind the counter yelled...  more

Who's Sorry Now? - The Mediapology Multiplies

Sir Elton John once famously warbled, "Sorry seems to be the hardest word." Yet I tend to disagree with the Rocket Man, especially after he sung at Rush Limbaugh's wedding...  more

Enzo F. Cesario (Brandsplat CCO) talks about Medseeks's use of fake personas, digg.com's loss of viewers and a Brandsplat newsletter giveaway.

Building Brand Identity: How Wikipedia Defines Branding Success

It is instructive and inspiring to take a look at the people who have succeeded in your field. Whether it's an attempt to learn from their mistakes and victories or just a pause to reflect on the admirable accomplishments of another, studying the work of those who've set the benchmark can inspire reflection and spur us on to greater heights... full article