The Google Vs Apple Ad Battle

Last week was a watershed moment in the history of catfights. First, the celeb world was rocked by news of a Madonna and Gwyneth breakup after 10 years of gal-pal bliss. Next, news of Katy Perry tweeting snarky comments about Lady Gaga...  more

The Internet Isn’t Making You Stupid But Maybe Your Content Is

Is the Internet making us stupid? That’s the question du jour. The Swallows: What the Internet is Doing to Our Brains, a brand new book by Nick Carr that has been getting a lot of buzz, answers this question with a resounding “Heck, yeah!”...  more

Giving a Tweet: Using Twitter Thoughtfully

When speaking of Twitter, the inevitable questions arise: Do people even care about my tweets? Is Twitter an effective way to alert my clients about happenings at my business? How do I make sure I collect the “right” followers?...  more

The Tangy Online Zip of Miracle Whip

We associate certain food items with older people. Miracle Whip is one such item for me. My grandmother was big fan of glopping the stuff in tuna salad...  more

Enzo F. Cesario (Brandsplat CCO) talks about Brandsplat's Smokes and Booze Giveaway, Smirnoff Ice, Ginuwine, Toy Story and Google.

Building Brand Identity - Five Reasons Your Blog Needs a Ghostwriter

A ghostwriter is any writer who creates content for a project that will be presented under another name. As you are traveling in a bookstore, you might marvel at the sheer volume of works certain names such as Tom Clancy put out. In many cases, these books weren't written by a single writer but rather many and then published under the big name. This arrangement is a good one for many writers, as it allows them to get work and valuable writing experience, while also benefiting the larger name by allowing more work under their aegis to get out... full article