The Sizzle & Fizzle of Soda Pop

Corn Syrup is the devil. Diet colas actually make you fat. Soda is the cause of childhood obesity. Blah blah blah. In the worlds of online branding, social media marketing and online advertising, ignorance is...  more

Finding Your Blog Identity

Blogs have turned into the modern-day version of those bodice-ripping Harlequin romance novels. All the elements are there: the drama, the love stories, the catfights and the fact that what you’re reading may or may not have been written by the lady in...  more

Chasing the Ice Cream Man Online

Ding! Ding! Cashing in on the current food truck craze while appealing to our sentimental summer memories, some of the most popular purveyors of frozen treats have revived the old school ice cream truck by...  more

Videos that Sell TV, TV that Sells Videos

Where television ends and where viral videos begin gets harder to determine everyday. TV is using viral video to promote new television shows, while videos are about to be viewed the same way we watch...  more

Enzo F. Cesario (Brandsplat CCO) talks about the Lakers vs. the Celtics, E3, brandjacking, domain names, Brandsplat's Smokes and Booze Giveaway.

Online Brand Marketing - 4 Ways to Use Social Media in Promotions

Social media marketing has earned its place as one of the fastest-growing, most competitive marketing fields in the history of advertising. People are gathering online in record numbers, finding and socializing in groups that cater to their interests; often, these interests neatly intersect with marketing and branding opportunities. The best social media tools combine simplicity with an extensive reach, allowing messages to target thousands of people in seconds, thus serving as an outstanding tool of brand... full article