The Politics of Facebook Pages

Barack Obama’s successful 2008 presidential bid proved that social media and digital PR are vital to the success of politicians. We have ushered in a new era, one in which politicians and voters connect online for a refreshingly honest dialogue....  more

Unicorn-icopia of Marketing Silliness

Is it just me, or are unicorns the next vampires? The mythical horned beasts have been popping up all over lately...  more

Staying Away From SEO Poison Apples

Search Engine Optimization (SEO) poisoning is like the online marketer’s version of the swine flu — everybody’s heard of it, but no one’s really sure what it is. After doing some online digging, I found a plethora of article explaining SEO poisoning, how to avoid it and what big companies are trying to do to stop it....  more

The iPhone PR Disaster is A Good Lesson

Venus Williams might retire? Tom Cruise has a big-time flop? Apple’s latest and greatest is a hunk of junk? What the funk is happening?!? This week delivered a triple scoop of public relations...  more

Enzo F. Cesario (Brandsplat CCO) talks about iPhone 4 problems, The World Cup, Coca Cola, okgo, and My Friends are Cooler than Your Friends.

Online Brand Management - 5 Benefits of Viral Videos

Viral video is simultaneously the most entertaining and the most infuriating element of online marketing. Let's clear the air quickly: No one can promise you a viral video success. Ever. Viral videos succeed because the audience likes them and spreads them on to other people. If the audience doesn't get it, the video doesn't go viral, and there is nothing that can guarantee the response you want... full article