The Agony of DeTweet: When Twitter Gets Us Into Trouble

The recent dismissal of CNN International correspondent Octavia Nasr is a lesson on watching what we tweet...  more

Online Brand Makeovers Aren’t Just For Superheroes

Great Hera! There has been a rash of online branding makeovers happening this summer. The message is clear: if your brand’s new-and-improved image is something people will buzz about, it will translate to sales...  more

5 Things You Might Have Missed List

Another weekly round up shout out to web findings that are helpful, interesting or perhaps, like the great TLC once said, Crazy Sexy Cool...  more

Radio Rocks On!

Old Spice’s YouTube responses, albeit clever and buzzed about, will not be discussed in this blog today. Nor will I be the 47 millionth writer to kick the iPhone 4 where it hurts. That’s because the biggest news in media...  more

Enzo F. Cesario (Brandsplat CCO) talks about sometimesdaily.com, FloTV, Asian re-enactments, and YouTubes's Leanback.

Not Your Grandfather's Press Release

Sometimes the various means of branding a business overlap. Blogs, video archives, promotional pages, the online press room and press releases all seem to bleed into each other without distinction. So what is it that makes any one element distinct? Fortunately, there are ways to separate each element, if some consideration is given to the role of each in the greater branding effort... full article