Social media has a lot of uses - it can also be a time drain if your not careful. In the past, before the internet came along, if we had a business idea we would run it past our friends and families...  more

Best Supporting Blog

While the rest of the planet scrapes ice from windshields and shovels snow off of driveways, the people of Los Angeles gear up for awards season...  more

NBC’s lessons on what not to do

The train wreck in slow motion that is the NBC finally came to a head this week as Jay Leno’s prime time experiment was yanked from the network’s schedule...  more

Social media connects us in troubled times

Harrowing firsthand accounts of this weeks earthquake in Haiti weren’t first delivered by Katie Couric or Anderson Cooper. Instead, locals and visitors like hotel manager Richard Morse used social media sites...  more

Intelligent brand marketing through press releases

Intelligent brand marketing should get a boost through the introduction of real-time search results in the major search engines...  more

Online Brand Management - Six Brand-Boosting Strategies

Every business dreams of obtaining word-of-mouth success. A product is put on the market and people find it so compelling that it becomes the industry leader just because people can't stop talking about it. It still happens today of course: Twitter exploded into popularity without any discernable, formal online brand marketing. However for every such success there are dozens of failed ventures. Yes, viral and word of mouth success can be incredible and compelling forces, but they are capricious and cannot be relied on solely. Consistent branding success depends on strategy and planning.

Consider the incredible success of Amazon.com. This is a definitive case in which branding strategy was applied to cement a product in the popular consciousness. The marketing strategy included outstanding advertising efforts centered on a relatable example: showing how large monuments couldn't possibly hold Amazon's worldwide book supply. The commercials were aired at vital viewing times, were targeted to a specific audience, and the planning paid off in spades: Amazon is still a defining powerhouse in the online marketplace...  full article