Driving Sales and PR with Social Media

An automobile made by Ford is currently generating major publicity and its eco-friendly?!? No, it’s not one of the signs of the apocalypse; it’s the new Ford Explorer. Crazy but true, the new Ford Explorer has driven into new territory perhaps signaling a positive change for American made cars...  more

Fixing the Bland Business Blog

Honesty time: We’ve had the misfortune of reading some pretty boring business blogs as of late. The crusty content, yawn-inducing narrative, misdirected topics and lack of bells and whistles in these blogs is only good for serving as a reminder of what not to do...  more

Saving Face And Your Brand With Online PR

There may be no such thing as bad publicity, but there’s no excuse for bad PR, either. BP, Dr. Pepper, Facebook, Apple and several other heavy hitters have all turned to online PR management and social media PR this summer to put out well-publicized media fires...  more

5 Things You May Have Missed List!

Happy Friday! We’re back with another list of weird, wonderful and wise findings from the Internet that you might have missed...  more

Enzo F. Cesario (Brandsplat CCO) talks about a Dr. Pepper promo gone wrong, business and social media, and the Giant Double Rainbow guy.

5 Reasons to Hire a Ghost Producer for Your Video Content

The principle known as the division of labor argues that when people have sufficient resources available, they begin to specialize in different tasks, allowing more complex and profitable work to be done. The industrial revolution was based on this principle - as machines were provided that reduced the number of farmhands needed to grow crops, jobs requiring mechanics for the maintenance of these machines arose. More people were available to work in factories, which became increasingly specialized, and technology rocketed forward as a result... full article