Using RTs for Article Marketing

If your Twitter feed is anything like mine, it’s populated by dozens of RTs, or re-tweets. If I see a particularly good tweet, I will RT them to my followers and so on and so on...  more

It Pays To Be In On the Joke

Everybody loves a good parody. So when the irresistibly corny Snuggie infomercials went viral, amateurs and professionals alike lined up to make fun of the goofy blanket with sleeves...  more

Journalism Springs a WikiLeak

We know by now that journalism is far from dead— even if newspapers are just hanging on by a thread. If anything, journalism has multiplied by user-created stories, old media magnets branching out in new ways and social media turned into a source for news-feeds...  more

5 Things You Might Have Missed List- Soft Rock Edition

It’s time once again to take five, kids. Sit back, turn on some relaxing tunes, and enjoy our weekly harvest of five things they may have sailed by you like a summer breeze...  more

Enzo F. Cesario (Brandsplat CCO) talks about Facebook - the movie, Cold Stone Creamery, and Lynda.com.

Brand Management - 5 Opt-in Methods

A big aid to the success of any online business is those customers paying attention to the site and its messages, including e-mail and newsletters. People who are following your progress on a regular basis are receiving more exposure to your product, and are more likely in the end to purchase the services or item you're selling than someone who just chances across your site. Thus, one of the many metrics set by businesses is a high number of followers they can reach via such contact methods... full article