Does Simon Cowell Use SEO To Make Criticism Disappear?

The American Idol publicity machine is much like a runaway freight train. It barges its way onto the front pages of entertainment magazines, television talk shows and gossip websites like no other entertainment franchise...  more

Walgreens Gets Text-y with Mobile Marketing

Using a technique that we’re pretty sure drug dealers of a smaller variety have used for a while, Walgreens has seen big time success with SMS text alerts. The national chain is using text messages to alert pharmacy clients that their prescriptions...  more

Warning: Bad Content Is No Joke

We chuckled earlier this week at Tom Scott’s journalism warning labels featured on the inventor’s website. Scott has created...  more

Our Weekly 5 Things You Might Have Missed List

That’s right, cats and kitties: We’ve sifted through the litter to find 5 little nuggets of Internet goodness to share with you. Dive in, debate and discuss as directed...  more

Enzo F. Cesario (Brandsplat CCO) talks about a Korean Pizza Hut Dance, Blog Headers, “The Social Network” spoofs, and Our Site Being Hacked

Brand Management - Retweets and Viral Marketing

Twitter's strengths as a messaging service come from the fact that the messages are short, and the service is easy to use. If someone can type within the character limit and handle a few basic concepts, Twitter is actually easier to use than many instant-messaging clients, and doesn't even require an install on a computer... full article