What A 12-Year-Old Girl Taught Me About Social Media Marketing

Want to get a clear idea of what social media marketing techniques work? Ask a girl in middle school. Last month, I went back to my hometown to spend time with my niece and nephew...  more

Increasing Our Good Online Marketing Karma

That little golden rule of treating others how we would want to be treated is a simple yet revolutionary concept in our current era of beating celebrities and politicians to a pulp in blogs...  more

Beck's "The Blaze" Fizzles As A Brand Name

At Brandsplat, we’re all for anybody becoming the next online multi-media maven. The great thing about today’s landscape of digital media is that anyone can launch his or her own blogs and newsfeeds...  more

5 Things You Might Have Missed List

Whew! What a week, huh? It’s been a whirlwind of wacky advertising, mysterious packages of gum and bizarre media moves. With all of this hubbub, you’d think we would be too tired to seek out any further web and marketing goodies, right? Well, you would be wrong...  more

Enzo F. Cesario (Brandsplat CCO) talks about Google Voice Phone Booths, Mafia Wars Guerrilla Graffiti, and Red Vines Covering the World

Cut the Crap - Avoiding the Trap of Crap Content

People are a notoriously self-interested lot. They avoid activities that don't benefit them, skip events that bore them and reject content that doesn't interest them in some way. They aren't going to go out of their way to read up on an article simply because it has all the information the author thinks is vital and important if they personally feel that article is a waste of their time. Indeed, nothing is a surer waste of someone's time than a crappy, poorly assembled article... full article