Toot Your Own Horn With Social Media and PR

Let’s face it, we live in very self-congratulatory times. Anytime a company or a celebrity does anything worth note, it is instantly touted, tweeted about and championed. From Lady Gaga to John Stewart and anybody named...  more

AXE’s Viral Video Success Smells Surprisingly Good

Just typing the words “AXE body products” makes us smirk — we admit it. I mean, the relentless cheesy television spots with bimbos and clipboards, the over-powering fragrances that launched a thousand Jersey ...  more

Make It So! Encouraging Clients To Engage

Ever been cornered at a cocktail party, trapped in a one-sided conversation wherein the blow-hard on the other side seems to have an uncanny knack for seamlessly redirecting any discussion back to himself?...  more

Our 5 Things You Might Have Missed List

Happy Fall! We have raked up the crispy leaves of online marketing info and placed them in a neat little pile we like to call “Our 5 Things You Might Have Missed List.” Jump in!...  more

Enzo F. Cesario (Brandsplat CCO) talks about Facebook Celebrity Endorsements and OnStar Updates, and Blog Ghost Writing.

Blog Writing - Beginner Blogging Mistakes

Blogging is not complicated, but it is hard. It's the same theory as lifting up a car - the action is a simple one, but it requires a great deal of effort to pull off. At the root of it, blogging is as simple as can be. The blogger logs in, writes a piece of appropriate length touching on a relevant topic, then posts and all is done. However, it is painfully clear that most blogs don't survive the inception phase, and even those that do manage a few opening posts don't tend to last more than a few days or weeks... full article