I came across this really cool advertising stunt by Coca-Cola. The marketing geniuses responsible for the event rigged a Coca-cola vending machine to gave out extra goodies to college students who put their hard earned college coinage into the machine...  more

What’s in fashion for online brand marketing

As readership at Vogue is slipping and Project Runway is trying to limp back after the critical beating it took over the summer, the future was looking bleak for fashionistas worldwide...  more

The magic of article marketing

Anyone with a computer has seen it happen a billion times. One day, you read a quirky article about something random like the benefits of celery, and the next day the same article has been forwarded throughout your office and even picked up by major wire services...  more

Colorful uses of online brand marketing

Art programs in public schools are facing near extinction. The funds to teach painting, ceramics, music, and theater are non-existent and the public perception is that these skills are not as important as reading or math, even though research has proven...  more

Enzo F. Cesario (Brandsplat CCO) interviews Daniel Greenberg, Attorney and Director of Domain Name Management and Online Brand Protection for Lexsynergy, who shares key points in protecting your online brand.

Social Media Management - Setting Your Sights on the Right Sites

One of the most amazing features about the Web is that it allows many people to take advantage of features they did not originate. Livejournal, Twitter, Digg, Reddit and each of the many other Social Media sites were proposed and implemented with a relatively small cadre of people, yet thousands of businesses are finding ways to use these sites for promotion and improvement every day. These sites allow for communication with the nearly captive audience that is any business'dream...  full article