The Twitter Cause Celebre: Raising Awareness or Self-Congratulatory Hooey?

It’s hard not to roll your eyes when reading about the latest social media campaign ignited to raise awareness. Sure, Facebook fans can get Betty White on Saturday Night Live...  more

3 Old-fashioned Marketing Techniques Made New with Social Media

Call it retro chic or recycled marketing but we’ve noticed that some vintage advertising and marketing techniques have come back in full force. These gems are timeless and with social media in action, classic grassroots...  more

Will Jumo Bring Jumbo Marketing & Donations To Nonprofits?

Sometimes the hubbub and buzz over a new site causes an entire system to crash due to overwhelming excitement. And yesterday was one of those times as Jumo made its online debut. Facebook co-founder Chris Hughes, the technical genius who helped Barack Obama...  more

Our Five Things You Might Have Missed List

Here’s our weekly list of juicy social media marketing tidbits, fascinating advertising oddities and inspired ideas that might have flown past you this week. Read, enjoy and pass it on...  more

Enzo F. Cesario (Brandsplat CCO) talks about Movember, BannerBlog, Acura, The Cool Hunter, Nikon, and Jingle Cats.

Social Media Marketing Tools - Putting Your Finger on the Pulse of the Web

Time makes a mockery of most predictions. Once derided as the tools and hobbies of hopeless shut-ins and intellectual ivory tower sorts, social media sites such as PayPal, Facebook and LinkedIn have become the home of an entirely new, powerhouse economy. Where hundreds of years of war and diplomacy have failed, social media marketing has succeeded in bringing people around the globe together in the pursuit of common interests and open markets. Social media marketing is the home of successful brand promotion, and finding the right mix of tools to take advantage of it has become the defining issue of the modern brand... full article