When Tyra Banks’ produces several episodes of her talk show devoted to Facebook, you know that the craze is about to end. After all, how much longer can we collectively go on poking one another, playing Farmville...  more

Five great blogs to read, emulate, and inspire

There is an old adage that says, ”bad artists borrow from other artists, good artists steal.” In these copyright sensitive times, steal is a harsh word...  more

SEO tutorial for Bill Gates and you too

A recent article on Search Engine Land by Danny Sullivan offers advice on search engine optimization for the world’s richest man, Bill Gates...  more

Swallowing apple’s tablet for mobile marketing

Yesterday’s unveiling of Apple’s new Ipad unleashed a plethora of speculation, criticism, bad PMS jokes, and wagging tongues...  more

What would Katie Couric do?

When Katie Couric took over as anchor of The CBS Evening News in 2006, media watchers lined up with bats to take a whack at her like she was some sacrificial journalism pinata...  more

Enzo F. Cesario (Brandsplat CCO) interviews Petra Wennberg, a Strategic Visual Designer who shares how she used a mini Brandcasting campaign to get results.

Online Brand Building By the Numbers

In the process of building your company's online brand, you're going to have to deal with a veritable ton of information. We have discussed how the practice of Web Analytics can quantify all manner of data such as number of users, the location of visitors, and changes over time, all intended to allow you to analyze your brand's performance. However all the information in the world isn't going to do your online marketing efforts a bit of good if you aren't able to measure it against carefully chosen benchmarks of performance. In short, you need to identify your metrics...  full article