Gap Bounces Back With Project Reindeer

In the world of online and social media marketing, one creative and highly-praised move can erase all of your previous blunders. Take The Gap, for example...  more

Don’t Bogart the Inspiration: Creativity Should be Shared

We are told in countless commercials featuring smiling people wrapped in festive attire that we are currently in a season for sharing. The belligerent motorists who steamroll us in the mall parking lots however, convey an entirely different message altogether...  more

Tweeting with Substance?

It would be easy to laugh at the idea of using Twitter for something significant; after all, the majority of highly-publicized news stories involving the social media giant are pretty ridiculous...  more

5 Things You Might Have Missed

It is, they tell us, the most wonderful time of the year. If that is indeed true, we have no idea why you’re sitting in front of your laptop...  more

Enzo F. Cesario (Brandsplat CCO) talks about Virtual Holiday Dinner, Rudolph Gets Ripped, and Google Labs Book Ngram Viewer.

Blog Writing - Finding the Right "Person"

Every blogger has a different approach to things. Some talk about politics, others about their personal fiction projects. Some adopt a more serious tone, while others go for satire or outright comedy. Certain blogs might be more confrontational than others, and the topics covered can range from niche to popular appeal, often within the same blog... full article