A recent article in the New York Times noted that Americans spent 14.7 billion dollars on Valentine’s Day purchases...  more

Controversial ads aside, the Super Bowl could use a makeover

The Super Bowl is still five days away but the buzz around banned ads and controversial commercials continues...  more

The second act for newspapers and magazines

The funeral procession for the American newspaper stretched across the land from Denver to Miami...  more

Digital Face Lift #1- Hostess Snack Cakes

This is the first in a special series of Thursday blogs that aims to give familiar but dated brands a digital face-lift...  more

Exploiting the “WTF?!?” factor

Who could resist a purposely lame 1980’s style video game that features a purple unicorn...  more

Online Brand Building - Do You Need a Social Media Newsroom?

Curriculum vitae, work experience, references, skills inventory, resume: all describe a source of information where people can condense the vital information about themselves into a single document for interested parties to examine.

The idea is giving people an overview they can sort through in order to weigh your merits and strengths against their needs, as well as to get an idea of how you present yourself. This concept has been adopted for the web in a number of ways, but none more unique than the social media newsroom. A combination bulletin board and press collection, the SMNR is a one-stop location for people to find out critical information about you. Whether you have a new book you're promoting, a lecture tour you want to draw attention to, or a business plan you wish to propose, the SMNR is the place you gather all the information about your venture together into a clear, concise summary...  full article