The upkeep of social media marketing can be a tricky thing. A recent article in Ad Week pondered the future of Twitter...  more

Phoning it in- the guesswork of mobile marketing

Study after study after study are slowly surfacing this week all focusing on how, when and where we use our cellphones. With the popularity of smart phones on the rise...  more

With Google, there is never a dull moment.

It’s been another exciting week in the world of all things Google. The little search engine with the unassuming primary colored logo...  more

Digital Face Lift #2- Merriam-Webster

The Patient: Merriam–Webster, America’s go-to guy for dictionaries and thesauruses since 1828...  more

Is blogging the new Matlock?

OMG! Is blogging DOA? Last week the Pew Research Center released a report that found that blogging has slipped in popularity with teens...  more

Enzo F. Cesario (Brandsplat CCO) shares his opinions on recent online campaigns from Red Bull Stratos, iPad and Volkswagen.

Hitting Your Stride: Four Keys to Timing Your Blog

There are a number of important factors that go into the production of a first-class blog. Quality of content, the layout of the page, how best to integrate video, formal versus informal tone, each of these is a decision that must be made during the creation of the project. That all comes before more esoteric concerns, which include the integration of meta tags, link building, traffic generation, and keyword/SEO implementation...  full article