Extra, extra! How to beef up your newsletter.

To some, the word “newsletter” conjures up images of a badly photocopied, multi-colored paper affair that is often seen at schools or community centers. These things have been around since the dawn of time and as long as there’s a bake sale or a fund raising bingo game, newsletters are not going anywhere...  more

Is there room at the social media table for Outlook?

The already crowded lives of social media mavens might have just become a little more complicated. In addition to regularly updating our Facebook, LinkedIn, Twitter, and Myspace pages and waiting for the official launch of Google’s Buzz, Microsoft just announced Outlook Social Connector. The beta site is an add-on that yanks information from social networking sites. Microsoft Office users as well as beta users of Office can download...  more

Digital Face Lift #3- MTV

The Patient: MTV, the little cable network that changed television and music forever. The Ailment: MTV suffers from Brand-nesia, a condition in which a well loved brand forgets what and who made them famous to begin with...  more

Enzo F. Cesario (Brandsplat CCO) shares his opinions on recent online offerings from General Mills, Tweeter Jonathan Schwartz and a few fun sites.

Online Brand Management: Brand Protection Basics

One of the greatest strengths of the Web is that it gives everyone with a connection the ability to publish content, period. Anyone can register domain names and build attendant webpages, often for what amounts to a pittance. Some domains cost as little as ten dollars to register, or less if the buyer wishes to bundle the purchase of several names at once. Naturally, this flexibility has attracted the attention of people with less than honest motives for their efforts...  full article